Portfolio Management Service is a professional service offered to cater the investments & portfolio allocation objective of different investment sectors. The Investment solutions provided by PMS to provide a niche segment of clients. The clients can be Individuals or Institutions entities with high net worth. In simple words, a portfolio management service provides professional management of your investments to create wealth. (SER don’t take any of net capital under us. We provide Only Service and Guidelines to create better Portfolio.)

Asset Allocation



The key to effective portfolio management is the long-term mix of assets. Asset allocation is based on the understanding that different types of assets do not move in concert, and some are more volatile than others. Asset allocation seeks to optimize the risk/return profile of an investor by investing in a mix of assets that have low correlation to each other. Investors with a more aggressive profile can weight their portfolio toward more volatile investments. Investors with a more conservative profile can weight their portfolio toward more stable investments.

The only certainty in investing is it is impossible to consistently predict the winners and losers, so the prudent approach is to create a basket of investments that provide broad exposure within an asset class. Diversification is the spreading of risk and reward within an asset class. Because it is difficult to know which particular subset of an asset class or sector is likely to outperform another, diversification seeks to capture the returns of all of the sectors over time but with less volatility at any one time. Proper diversification takes place across different classes of securities, sectors of the economy and geographical regions.

This is a method used to return a portfolio to its original target allocation at annual intervals. It is important for retaining the asset mix that best reflects an investor’s risk/return profile. Otherwise, the movements of the markets could expose the portfolio to greater risk or reduced return opportunities

How PMS Safer For Your Investment

How SER’s Portfolio Management Services Works Towards Safety….Some of them are

Professional Management

PMS provides professional management of portfolios with the objective of  delivering consistent long-term performance while avoiding risk.

Continuously Portfolio Tracking

We understand the intense changes of equity as an asset class, so we track your investments continuously to magnify the returns.

Dedicated Analyst

Your Portfolio Analyst will help you carefully understand your financial goals and advise you the right product mix. The relationship managers ensure that you receive periodic updates and account performance reports.

Risk Control

Well defined investment Principles & Plan of action acts as a guiding philosophy  in defining the investment . We have Healthy portfolio management team that authorizes the entire strategically building, monitoring and the risk management processes.


Our Portfolio Management Service relieves you from all the administrative hassles of your investments. We provide Pre Investment reports on the performance and other aspects of your investments.


You will get account statements and performance reports on a monthly and quarterly basis. We give a unique service to our Client, they would receive an open call position sheet every week end through e-mail. This helps Investors reconcile and review their calls

  • Performance Statements
  • Portfolio Holding Reports
  • Transactions Statements
  • Capital Gain/Loss Statements

Along with it we also send half yearly reports and yearly Audited reports for convenient Tax Filing.


We provide each client an audited tax statement of his portfolio annually. This can be used for calculating your tax liability and hence forth filing returns. However, we advise all our clients to consult their tax consultant before filing of their tax returns.


As a part of our service offering and in an endeavor to provide complete transparency of the dealings in the clients PMS account, the following reports are emailed to the clients to their registered email id/ mailed to the correspondence address, which will enable the clients to track their portfolios. The reports are sent on a monthly basis before the 10th of the next month.

Clients are provided with a login id and password which will enable 24*7 access to the details of the investments on click of a button. Audited reports certified by a CA will be sent to all clients annually after March-year end audit is completed.


We offer discretionary as well as non-discretionary portfolio management services. In our discretionary portfolio management service, the discretion to invest primarily lies with the portfolio manager. However at the time of giving us the portfolio you can give us list of securities, sectors, etc. which you do not/cannot invest in your portfolio due to reasons like conflict of interests, religious beliefs etc. and we will take care of your need.
1.Portfolio Management Services offer a customized investment portfolio managed by professional money managers to suit the investment objective of the investor.
2. Portfolio customization can go the level of investing in a single stock or avoiding certain stocks/sectors where investors are not permitted or have a negative view of or are against their religious sentiments.
3. Investors have a demat account and a bank account in their name with the power of attorney with them only f,
4. In a Open To Choice portfolio, the manager independently manages the funds of each client in accordance with the needs of the client while a non- Open To Choice portfolio is managed as per client’s directions